EasySend Design System Transformation

My Role: Design and Product Management
Company: EasySend.io
Project Overview
Led complete design system overhaul for EasySend's fragmented interface ecosystem. Transformed multiple rigid, inconsistent UI systems into a unified, scalable foundation that accelerated development velocity and improved cross-team collaboration.
My Role
As the Design Systems Lead, I owned the end-to-end strategy from research through implementation. Defined visual language, component architecture, and interaction patterns for the entire product ecosystem while establishing documentation standards for design-engineering handoffs.
The Challenge
To create a consistent and scalable interface experience for EasySend platform that would:

Enhance Consistency and Usability to improve overall user satisfaction
Address Performance and Maintenance Issues to ensure a more efficient system
Improve Stability and Scalability supporting future growth and development
Accelerate Time to Market to expedite the release of new features
Foster Better Collaboration between design and development teams
Research
I Applied Atomic Design methodology to audit existing components and studied industry leaders (Apple, Adobe, Google, Monday.com) to identify essential design system foundations. Mapped platform requirements from atomic elements through complex compositions.
The Solution
We used an existing design system - Material UI by Google. While limiting flexibility, it offers a sufficient solution, enabling significant impact with less effort and time, and stands with standards that we were not willing to compromise on, such as accessibility and stability.

The system System Architecture process included
1. Atomic Foundation: Established core tokens (colors, typography, spacing)
2. Component Library: Built from basic HTML elements to complex compositions
3. Customization Layer: Tailored Material UI components to match brand standards
4. Documentation: Created comprehensive usage guidelines and implementation specs
Impact
Enhanced Consistency: Unified user experience across all platform touchpoints
Accelerated Development: Reduced feature development time through reusable components
Improved Collaboration: Established shared language between design and engineering teams
Future-Proof Scalability: Created foundation supporting rapid product growth
Other Projects
Dynamic Workflow and Operational Portal
From ideation to implementation